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Chrysler Plans for New Midsize Sedan

New Chrysler

 

Midsize cars, like those available at Chapman Chrysler, comprise the biggest slice of the new-car market. An automaker without a serious competitor in the midsize market is leaving thousands of sales on the table. The automaker’s apparent midsize vehicle strategy is simple: no need to sell essentially the same product under two names, requiring double the marketing expense. Chrysler believes they can unite its marketing behind a single new sedan and do a better job challenging midsize sedan sales champions Toyota Camry, Honda Accord and Ford Fusion.

If you are in the market for a new midsize Chrysler in Phoenix, you’ll be happy to hear that Chrysler will start selling a completely new midsize car during the first quarter of next year. The replacement for the aging Chrysler 200 and Dodge Avenger is badly needed for the company to compete with the likes of the Toyota Camry and Honda Accord in the most popular part of the U.S. auto market.

Chrysler officials have given few details about the new car. It will be built at a factory in Sterling Heights, Mich., north of Detroit, where the 200 and Avenger are now built. The new car likely will be built with components jointly designed with Italian automaker Fiat SpA, which owns a majority stake in Chrysler.

For more information on Chrysler’s new midsize sedan, visit a Scottsdale Chrysler dealer.

 

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